Behind the Shutter: The Digital Wedding Photographer's Guide by Salvatore Cincotta

By Salvatore Cincotta

Эта книга предназначена в первую очередь для свадебных фотографов. Кроме всего прочего это руководство включает основы создания основательного бизнес-плана, поиска клиентов, маркетинга их через онлайновые социальные медиасети. Written essentially for marriage ceremony photographers, this guide starts off with the fundamentals of making a pretty good marketing strategy, discovering consumers and advertising and marketing to them via on-line social media shops and out of date face-to-face conferences, and is going directly to trainer readers easy methods to construct their model, differentiate their studio from others, and provide stronger and value-added services and products.

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These are the things that make your business successful. Some examples might include customer service, turn-around time, competitive pricing, etc. If you want, items like customer service can be taken 50 Behind The SHutter This is a drill that can be as simple or as complex as you make it. to a deeper level. What is it about your customer Once you have this document together, you service that makes it your strength? can sit with your team (even if your entire team Weaknesses. ) and devise a plan of action for the tify your top five to ten weaknesses.

Want to dig deeper into some metrics we use to Often misunderstood or ignored altogether, run our business. While you may not need to re- your COG is the amount you pay to create the 32 Behind The SHutter wedding business basics 33 products you are selling to clients. This value includes the materials, labor, and overhead you invest to produce your final products. Understanding these costs is a very important part of being a business owner. It lets you know where you really have wiggle room and where you need to keep costs under control.

And if you are an old-schooler, get it together! We have been in a transitional phase for a few years now. More and more, people want to sit in their home and look for photographers online. They find them in a variety of ways. I don’t want to explore every single one of them, but they range from search engines and online magazines above and facing page—Most people will click off your site in less than twenty seconds if you don’t show them something that catches their eye. wedding business basics 29 30 Behind The SHutter to blogs and friends’ Facebook pages.

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