Applied Sampling by Seymour Sudman

By Seymour Sudman

Though many researchers operating with survey learn equipment are conscious that strong sampling strategies can be found, it seems that they keep away from them simply because they think those concepts are too tricky or too high priced to exploit. in its place, careless advert hoc strategies are usually applied, from time to time with disastrous effects. utilized SAMPLING represents an important departure from the various reliable books on sampling which suppose subtle statistical wisdom or large assets. the amount, which abounds in useful examples of the type that researchers most often come across of their paintings, is meant for the very huge majority of survey clients who've in basic terms constrained statistical backgrounds and assets yet who desire to maximize the usefulness of the knowledge they receive. the writer conscientiously outlines a wide array of quite uncomplicated techniques which are less pricey than, and particularly reminiscent of, the main specified tools now in present use.

APPLIED SAMPLING should be a useful sensible asset to all clients of survey study equipment - sociologists, industry researchers, academic researchers, software evaluators, and scholars of those topics.

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Use o f Special Population 5. The use of Protestant clergy is a direct function of the purpose of the study. 3 EXAMPLES 41 Sample Size 5. The sample size of 443 is large enough for the analyses of this study but would be thin if there were separate analyses by denomination or city. Sample Execution 2. The 46% cooperation rate could easily have been raised above 80% with two additional mail follow-ups. Although there are probably no education biases, there are obvious biases by city (cooperation ranged from 32% to 60%) and denomination (cooperation ranged from 40% for Baptists to 64% for Lutherans), and possibly by social action variables also.

Thus, many of the techniques seen here could be used by researchers with more limited funds. 2 "Social Position and Self-Evaluation: The Relative Importance of Race" (101) This study evaluates the effects of race, sex, city, age, education, marital status, and employment on self-esteem and stress: Race has minimal effects when other variables are controlled. The study was conducted with 362 blacks and 350 whites in Nashville, Tennessee, and 215 blacks and 252 whites in Philadelphia, Pennsylvania.

Use o f Resources 5. The use of self-administered forms for all cadets indi­ cates a careful use of resources. 7 "Interracial Public Housing in a Border City: Another Look at the Contact Hypothesis" (27) Black and white housewives were interviewed in racially segregated and deseg­ regated projects in Lexington, Kentucky, to determine the extent to which engaging in equal-status interracial contacts was related to racially tolerant attitudes. A total of 168 housewives were selected from six projects, with the cooperation rates ranging from 75% to 89%.

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